We have joined with local traders to welcome the move by a local newsagents chain, Martin MCColl , to change the branding on its stores. Last year McColl’s came under fire last year for putting up Booze Buster signs on its newsagents in Bath included its branch on Moorland Road.

We criticised the branding and said it was an irresponsible way to market the sale of alcohol which could encourage under-age drinking. Thanks to pressure from local trader and residents as well as us, the company has scrapped the ‘Booze Buster’ branding in favour of ‘Off Licence’.

Cllr Will Sandry said:

This is fantastic and it is a great improvement. It is more appropriate advertising, especially in these tough economic times. It is now more appropriate for Moorland Road. Both residents and traders were quite opposed to it and felt it inappropriate for the street.

Chairman of the Moorland Road Association, David Pye, was quoted in the Bath Chronicle saying:

I found the name a bit vulgar. In this day and age, when there are so many problems with alcohol, I didn’t think it was right that they should then put up signs saying Booze Busters. It is not in keeping with the street that is trying to come up in its standards. I’m pleased McColls has looked into this and has seen sense.

Martin McColl did not wish to make a comment on the issue.